One of the freedoms of working in Internet Marketing is the variety of choices you get to make, and your first choice is choosing a business model that appeals to you.
It's important you make this choice carefully, or you'll find yourself hopping from business model to business model, spending money on programs and “secrets,” and not making any profits whatsoever.
That's the reason finding a business model that appeals to you and focusing on that model will go a long way toward helping you succeed online. And succeeding quickly.
When it comes to Internet Marketing, there are 3 basic business models from which to choose. Not surprisingly, each has advantages and disadvantages, so by looking over this list and considering your strengths and weaknesses, you should get a good idea about just where you want to focus.
Option #1: Creating Your Own Information Products
When you create your own product, you're in complete control of your income stream. You create it, set up a sales page for it, and sell it over and over again. You can also set up an affiliate program, so other people sell the product for you for a percentage of each sale. Like I said, lots of control!
The only real downside is you can spend a lot of time on a product that may not perform as well as you'd expected. But don't worry! As a product creator, you keep creating, so one disappointment won't last long.
Option #2: Affiliate Marketing
Unlike being a product creator, with affiliate marketing, you don't have to spend time creating your own product. You just need to be good at promoting products.
You'll earn commissions for each sale you make, and with the right promotional techniques, you can establish yourself in the niche and make affiliate commissions from several different programs at once.
The downside? You're forced to rely on other people to create quality courses and products you can promote to earn your income.
Option #3: Membership Sites
With information products and affiliate marketing, you'll earn money from a one-time sale. When you own a membership Site, you'll have an ongoing stream of income.
Creating and maintaining a membership Site is as easy as providing monthly reports on a niche topic, hosting a forum, or offer coaching for a flat fee each month.
You can even use an affiliate program with your membership Site, so other people will send new members your way.
The downside is you need to keep providing fresh content on a regular basis to keep your members interested.
Whichever business model you choose, success is just around the corner. Examine your strengths, and what you want to get out of your business, and you should be able to find the right model for you.
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