No matter what kind of content you’re creating, you always have one goal: Keeping your readers reading. What follows are 5 simple ways you can engage your readers by creating content people really love. And remember, when you engage your audience, they'll come back to you over and over again.
1. Offer Tips
Instructional content is great, but what’s even better is when you offer tips on top of that content. Tips are useful. They help people take action, and they make readers feel like they have insider information. All of that adds up to engaged, satisfied readers.
2. Compile FAQs
If you pay attention, you’ll see the same questions in your niche appear repeatedly on blogs, forums, and social media groups. The next time you see these questions, collect them, and then compile a list of frequently asked questions with your very best answers. You can bet your readers will gobble it up.
3. Share Resources
No matter what people are trying to do, they tend to spend a lot of time researching resources. (e.g. Which WordPress plugins should they use? What are the best ways to interact on Social Media?)
You can make your readers fall in love with you and your content by sharing your most trusted products and resources. They’ll save time and money, and they'll love that.
4. Provide Examples
Sometimes information just goes over your readers’ heads. You can help clarify concepts by providing specific examples. This not only helps engage readers, but also it helps them to take action since they then have a clear example of what to do.
5. Compile Lists
People love lists, and you can really keep your readers engaged by sharing lists. For example:
- Top Five Ways to Lose Weight
- The 27 Best Marketing Blogs on the Planet
- 101 Car-Restoration Tips Every Enthusiast Ought to Know
There you have it! Five easy ways you can grab your readers' attention and make them come back to you time and again!